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A comprehensive design brief is the starting point for

discovering 'core creative concepts'.

 

Typography is an integral part of communication design education. Learing typography is an art as well a skill. 

 

Students should gain a sound knowledge of type character / anatomy to avoid abusing alphabets proportions and skeleton. Generating type character through hand using trditional drafting methods is not only a fun exercise rather it also teach students to respect the fine art of typeface design. 

 

(For detailed brief please download the attached Pdf)

Basic Typography
Hand Rendering Alphabets

Hand Rendering Alphabets

Hand Rendering Alphabets

Hand Rendering Alphabets

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Alphabets Composition

Advance Typography

On an advance level students should start by learning digital type setting and copy fitting. The essence of good typography is in details and this exercise will develop the eye for such details. 

 

(For detailed brief please download the attached Pdf)

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Digital Copy Fitting

Through various exercises students are introduce with the post modernist concept of DeConstruction Grunge and Layered typography. 

 

(For detailed brief please download the attached Pdf)

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Exploring Typographic Space

Typographic poster

Typographic poster

Exploring layered typography

Typographic poster

Typographic poster

Exploring layered typography

Typographic poster

Typographic poster

Exploring layered typography

Advertising Design

Campaign development is taught in accordance to the Modernist and post modernist theories of Semiotics, Author is Dead, Less is More etc. Briefs are set to explore the potential of photography, copy writing, illustration and image manipulation. 

 

(For detailed brief please download the attached Pdf)

Subvertising  Adidas

Subvertising Adidas

Subvertising  Adidas

Subvertising Adidas

Subvertising  Adidas

Subvertising Adidas

Subvertising  Adidas

Subvertising Adidas

Subvertising  Nike

Subvertising Nike

Subvertising  Nike

Subvertising Nike

Subvertising KFC

Subvertising KFC

Design for Society

Subvertising KFC

Subvertising KFC

Design for Society

Subvertising KFC

Subvertising KFC

Design for Society

Subvertising KFC

Subvertising KFC

Design for Society

Subvertising KFC

Subvertising KFC

Design for Society

Subvertising KFC

Subvertising KFC

Design for Society

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

1526718_10201352571637070_170855957_n.jpg

1526718_10201352571637070_170855957_n.jpg

1507596_10201352387592469_254490721_n.jpg

1507596_10201352387592469_254490721_n.jpg

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Every Day Should be a Mandela Day!

Visualization

Visualization is heart and soul of any communication design program. I usally set challanging and open to interpretation brief to teach students vizualization techniques. Such brief usually covers all aspects of design process from initial visual and data research,  / keeping a visual journal / scribbling ideas and finally prototyping the final outcome of design peice. 

 

Brief 1: Guernica - Reactions

 

(For detailed brief please download the attached Pdf)

 

 

Brief 2: Beauty and Ugliness

 

(For detailed brief please download the attached Pdf)

Guernica - Reactions

Guernica - Reactions

Guernica - Reactions

Guernica - Reactions

A lamp inspired by Guernica

A lamp inspired by Guernica

Guernica - Reactions

Guernica - Reactions

Painting inspired by Guernica

Painting inspired by Guernica

Guernica - Reactions

Guernica - Reactions

Light Installation

Light Installation

Installation inspired by Guernica

Installation inspired by Guernica

Pop Art Illustration

Pop Art Illustration

Installation

Installation

 Coke and Guernica visuals language

Coke and Guernica visuals language

 Coke and Guernica visuals language

Coke and Guernica visuals language

 Coke and Guernica visuals language

Coke and Guernica visuals language

 Coke and Guernica visuals language

Coke and Guernica visuals language

 Coke and Guernica visuals language

Coke and Guernica visuals language

 Coke and Guernica visuals language

Coke and Guernica visuals language

 Coke and Guernica visuals language

Coke and Guernica visuals language

 Coke and Guernica visuals language

Coke and Guernica visuals language

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

Beauty / Ugly

 

 

Brief 3: Unconventional Packaging for Music

 

The brief was to explore the possibilities of using different materials to develop an unconventional packaging for any music single / album. 

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

Packaging for Music

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